About us

ofnature

noun

1.the phenomena of the physical world collectively, including plants, animals, the landscape, and other features and products of the earth, as opposed to humans or human creations.

A Home Grown Natural Approach

Right from the start, we decided to do things differently. ofnature is, first and foremost, about beautiful things. We love home grown ideas, brought to life by their creator, nothing here is mass produced. We only select products that are born from an understanding of simplicity and quality - you wont find our products in the big department stores.

We believe there is a need for genuine products that are conceived and produced in the same manner that they are intended to be used. Our home and personal products by Wild weren't conceived in a board room, or created in a lab. There's no 'value engineering' here to maximise profits and minimise cost.

We're all about creating and delivering things that make you feel good, and that makes us feel the same.

How We Are Different
We have a bottom up approach to product development that begins and ends with real people and takes a problem-solving approach to every idea we have for a new product. Anita at Wild personally crafts each product, from customising herbal infusions, to sourcing pure, natural ingredients and fine-tuning Wild's iconic essential oil fragrances.

All products are then painstakingly tested and refined until we are positive that they are effective for the intended use.

We look forward to helping you find the perfect gift for yourself, a family member or a special friend.

Make life more beautiful with ofnature.

"the breathtaking beauty of nature"